Mark the year.

We are a small team in Grand Rapids, Michigan, which means our own front yards are the test track. A piece goes out in September and we watch it through the season. If it sags by the second week, if the stakes pull in wet ground, if the zip needs two people, we know by December and we change it before the next run. Nothing gets judged in a showroom, because a showroom has no weather.

The pieces themselves are simple on purpose. A fan inside, a light inside, a base that holds sand, stakes and ropes in the box. You plug it in and it stands up in under a minute; you unplug it and it lies down. That last part matters more than the first. A yard piece that cannot go down quickly is a yard piece that gets wrecked in the one storm nobody watched the forecast for.

The Onory approach to size is the same kind of plain. We put the real height on the page, in feet, next to the width, because a ten foot witch and a four foot penguin are different purchases and photographs flatten that difference completely. A figure that fits a garage front will look lost in the middle of an acre, and the number is the only thing that tells you which one you have.

Then there is the half of the range nobody expects from a company that makes turkeys. We also make a wire-free bra that comes three to a pack, in five colour sets and sizes M to 3XL. It arrived the way most of our things arrive: somebody on the team wanted one that could be worn in the garden, then to bed, then again the next day, and could be bought three at a time without thinking about it. We kept it because people kept reordering it.

It is a medium support bra, and we say that on every page it appears on. It is cut for walking, for yoga and pilates, for an hour of weights and for sleeping. It is not cut for running. Selling it as a running bra would get us one sale each and no second one, so we describe it as what it is.

What ties the two halves together is the calendar rather than the material. A year has four or five days that a house dresses up for, and about three hundred and sixty that it does not. We make things for both ends of that. The lit pieces come out of the loft in October and go back in January. The basics stay in the drawer the whole time.

We do not run a shop of our own. Every piece here is bought through our retail partner, and the buttons open the page for that exact item. Prices move, and we update ours on a schedule rather than promising a number we cannot hold. What we can hold is the description: the feet, the inches, the count in the box, and the thing each piece will not do.